Edmonton Marketing Company
Email Marketing/Mail Blasts have been found to have a $50 ROI for every dollar invested where as the results of traditional evironmentally wasteful paper products not only cost far more but were less read by consumers. Aside from having a great web site e-mail marketing is one of the best ways to drive residual business to your company other than word of mouth, and a great professionally designed web site. Email marketing offers advanced conversion metrics, and allows you to advance your marketing campaigns for increased ROI.
Search Engine Optimization SEO Search Engine Marketing is an essential way to get your site on the web to your target market in a timely manner. In order to get this to work you need a markup compliant web site, with a site map, and unique written content. This should be done in a search engine friendly languages such as XHTML, CSS, PHP, ASP, and XML. We're experts in building SEO friendly web sites, and are confident we could get you top exposure in a timely manner. No project is too big or small for us especially when it comes to Google search engine optimization. Think of your websites as an employee that represents your business around the world 365 days a year. In order to advance your business marketing campaign on the web we use various methods including ethical link building, key word analysis, traffic analysis, target market/demographic analysis, and strategic ad copy.
Social Media Optimization SMO was introduced as a way of increasing organic search results in around 2001 and has forever grown especially since the introduction of top sites for networking such as Myspace, Facebook, and now especially Twitter. Social media optimization was made famous by the Obama administration being one of the first presidents to largely get into office using a blog etc. From our experience a blog is one of the best ways to share your business knowledge, market your business, and drive new people to your site through new, interesting, unique information that makes them want to come back for more. A blog basically follows the rule of reciprocity which is that if you share free information with people they're more likely to do business with you the expert. Most Fortune 500 companies use a blog, and so should your company.
Media Marketing is a great way to compliment your essential web services by giving an intense media web 2.0 rich presentation in usually video format that a web site would not otherwise be able to offer everyone with the limitations of some clients connections. Not only is it a great way to perfectly deliver your company it's also consistently delivering the message when you can't. In addition to the products you offer you can tie in your suggestive selling into videos. With sites like Youtube among others in the top 10 most visited sites in the world it only makes sense to have a video for your company. The most successful videos were usually the most simple ones, and as a result it's a very affordable way to market your brand.
Article Marketing/ Blogging is an especially great way to get people to come to your site by sharing quality, unique, expert information with primary key words, and categories that describe your business. We can help you especially with these key word campaigns to help you measure the metrics of what people in your industry are really looking for. Our experience would show that this is an extremely strong way to build residual visits to your site, and build credibility. A site with a blog typically has four times the amount of visitors. It might take a little extra time to do a little article marketing, but at the end of the week you'll be one of the top 10% in front of the crowd.
Video Presentations are a wonderful way to present your business, products, and information. Our high definition camera's and editing equiptment assure that nothing is missed. You can add your video to web sites, emails, and of course send out promotional DVD's. Contrary to popular belief video production is no longer than expensive, and is amazing way to accurately portray using a rich audio visual presentation. Here at Fresh Standard we use high definition cameras to capture every detail of your business excellence.
Brand Identity & Slogans can make and break a company as Sir Richard Branson founder of Virgin said. We can help you come up with slogans, and presentations that will help your company stand out from the rest. The key to business is brevity, and if you look at most major brands you'll notice the simplicity of them. A brand should reflect you every bit as much as the clients you're targeting. A good logo is simple, easily read, and tells people what your business is about. If you've got people second guessing your business then it's time for a logo design. If you're having trouble don't worry we can help. Give us a call at (780)752-0606!